Fleurelle by Helene Blanche

FLEURELLE

by HELENE BLANCHE

. . . . . . . . . . . . .

Taking its inspiration from the charming Danish flower field FLEURELLE is a new blossom design composed with authentic flowers such as poppies, cornflowers, lapwing eggs, snowdrops and daisies.

The flowers are hand painted by designer Helene Blanche with both ink and watercolour to emphasize the genuine organic feeling of the artwork.

”I always experiment with the artistic expression when I work on a new design.
In the process of creating FLEURELLE it has been important to continuously keep a playful workflow throughout the creative process to achieve an expressive print. A desire to make a tribute to the beloved Danish flowers bloom led me to create FLEURELLE”.

WP_Fleurelle_01

WP_Fleurelle_02

WP_Fleurelle_03

FLEURELLE is available as printed textiles (100% linen), rugs (100% wool) & wallpaper (non-woven) in two color-ways IVORY and EBONY.

. . . . . . . . . . . . .

ELLE STYLE AWARDS

The characteristic hand painted flower design ”FLEURELLE” dominates this year Danish Elle Style Award as a main decoration and most dominant as a 33 metre long catwalk runner at Koncerthuset, the Danish concert hall.

”I am incredibly proud to be appointed by ELLE to create the Elle Style Award print.  It is a great honour being given the opportunity to create a floral design for the greatest fashion award show in Denmark, and to see the overwhelming usage of FLEURELLE used as a theme throughout the Award Show. Thank you to everyone who took part in this great collaboration”.

Elle Magazine, Darling Studio/ Uffe Burchard, Egetæpper, De Gournay, Fredericia Furniture, Möet & Chandon Champagne, Georg Jensen, Magasin, Lóreal, Egekilde,
Tapet-Cafe, my husband and teamwork.

WP_Fleurelle_04

WP_Fleurelle_05

WP_Fleurelle_06

WP_Fleurelle_07

WP_Fleurelle_08